To give you a backgrounder, Pitoy’s spectacular career that has reached its golden years, has made an indelible mark in fashion industry. The beautiful embroidery, exquisite beadwork, and luxurious hand paintings of his highly praised collections have been toured around the globe: from Malaysia to Moscow, Japan to Paris and Bangkok to Barcelona.
Ramon Valera, the first Filipino fashion designer to be given the recognition of National Artist, created the butterfly sleeves of the Terno today, but it is Pitoy Moreno who made the country proud with his introduction of Filipiniana silhouettes and styles, and the words jusi, piƱa and lepanto to mainstream fashion through his international shows and clientele.
if the shoe fits...Girls in LBD's
What did Audrey Hepburn as Holly Golightly in Breakfast at Tiffany’s wear at the opening scene of said movie? This garment was designed by Hubert de Givenchy and accessorized with pearls. It is the Little Black Dress of course.
agnes heuttel, arcy gayatin
Wallis Warfield Simpson, Duchess of Windsor, was also known to own several and said much in praise of the dress declaring, “When a little black dress is right, there is nothing else to wear in its place.” Even the French folk icon, Edith Piaf, consistently performed in a black sheath dress throughout her career and was nicknamed “little black sparrow” for doing so. It was acknowledged that the dress made the audiences focus more on Piaf's singing and less on her appearance.

tess lampert, lani osmena
The Little Black Dress, an evening or cocktail dress, cut simply and often with a short skirt, was originally made popular in the 1920s by the fashion designer Coco Chanel when she published a picture of a short, simple black dress in Vogue. It was calf-length, straight, and decorated only by a few diagonal lines. Vogue called it “Chanel’s Ford.” It was intended by Chanel to be long lasting, versatile, affordable, and accessible to the widest market possible and in a neutral color. Its continued ubiquity is such that many refer to it by the abbreviation LBD.
june alegrado, luisa robinson
The Little Black Dress is considered essential to a complete wardrobe by many women and fashion observers: "rule of fashion" now is that every woman should own a simple, elegant black dress that can be dressed up or down depending on the occasion. A staple of the wardrobe for years, the style of the little black dress, ideally, is as simple as possible: a short black dress that is too clearly part of a trend would not qualify because it would soon appear dated.
this jotter, marco protacio
Appearing fashionably dated, one summer more, was your style jotter. Thus, when Marco Protacio, Waterfront Hotel’s style savvy General Manager, hosted impromptu dinner to celebrate friendship, I did not hesitate to call on my favorite girl friends for a night of gustatory fun and stylish, light chatter.
Staying Serene at Club Serena
I just did a shoot at my friends resort, Club Serena in Moalboal and rejuvenated was I. although I was also working, Dexter Alazas, the stylist did his job quite well, thus, I didn’t have to lift a finger. I’ve worked with some stylists before but admittedly, in Cebu, Dexter’s level of professionalism is matchless thus far.
The items had been picked more than a week before the shoot and pulled out from the stores. An hour before the shoot, they were already steamed and laid out with the accessories, and the vignettes too had been sorted out.
Seven layouts for eight pages, all done in a day; there really is nothing like working with industry professionals. Day after the shoot, I had time to laze at oxygenated pool and even go scuba diving just before we headed back for Cebu. I didn’t realize how the deepest blue triggered primal fear in my spine until I saw the colorful, seabed of corals drop into an abyss. Then again, that’s another story.
Erte Art
ERTĆ (1892-990) is one of fashion’s most iconic figures. He was not only an excellent illustrator but also a noted costume and set designer. He was born in St. Petersburg. Russia but later naturalized as a French citizen. He was 76 years old when the Metropolitan Museum of Art in New York mounted an exhibit of his works causing him to be rediscovered by art dealers and collectors and improving the market for his work today.
In Russia, as a young boy, he studied at the atelier of Ilia Repin. In 1912, he decided to improve his talent at the AcadĆ©mie Julian in Paris and at the Ćcole de Beaux-Art. Legendary couturier Paul Poiret discovered him and gave him a start, allowing him to earn a living by designing models for his collections, a trade that fascinated him. From Paris, he sent drawings to Damsky Min, the most important fashion magazine in czarist Russia while in Paris, Poiret opened doors of the Gazette du Bon Ton to him.
Sergey Pavlovich Diaghilev, Russian ballet impresario who with Ballet Russes revived Ballet as a serious art form, asked him to design costumes and sets. ErtĆ©’s style, though influenced by the paintings of the Pre-Raphaelites, and by Art Deco patterns, had an original touch, which was borne out of the exotic pictures he saw in the library of his father, a world-travelled admiral. These included 16th century Persian and Indian miniatures, from which he acquired certain precious decorative motifs, as well as a love for details and for gold and silver.
Between 1916 and 1938 he designed innumerable covers for Harpers’ Bazaar. During the 1920’s and 1930’s he would work in both Paris and New York on the sets of the Folies BergĆØres where he designed several costumes for JosĆ©phine Baker and the Zeigfeld Follies. Hollywood also wanted him, and he created sets and costumes for The Mystic and La BohĆØme.
If one were to name a fashion illustrator that he most admires, that would be Romain de Tirtoff, famously and popularly known as ERTĆ.
SO GOOD
Whenever your style jotter would go through final security check at domestic airports, one would cringe at the thought of inconvenience. Much as I’d love to, I can never get myself to wear flip flops on a plane unless it’s Caticlan bound and since these days, most of my flights are to and from Manila for design work, the only way to go is comfortably and presentably.
The easiest to wear and most comfortable travel shoes I’ve come across thus far are Columbia Sportwear Company’s convertible moccasins from the ZUGO series. The pair I picked is of soft suede in a light tusk color with chili stitching. With its lightness, supple texture, and distinct unusual shape, this pair looked fun, practical, and versatile.
Initially, I wasn’t so sure about the homey form, they’re not exactly the tapered shape that I prefer since my feet are narrow, but once I had them on, I instantly recognized its design ergonomics. Its wideness freely accommodates and makes it so much easier to slip them on and off. The collapsible heel also transforms them into slip-ons and I see its usability when you need to go that far on longer flights.
The Techlite midsole compound is engineered specifically to provide superior comfort and cushioning for outdoor footwear. This durable, impact absorbing material delivers consistent support in a lightweight package that keeps feet protected and snug whether one is spending leisurely time at the beach, on a rigorous weekend on the trail or simply listening to music within the fuselage of an aircraft.
The shoes foot bed has Contour Comfort sock liner, which interacts with the natural contours of the foot bringing up the level of support and ease. The AgION antimicrobial technology, based on silver ions, protects against a broad spectrum of bacteria to keep the foot bed clean and odor free.
Ever since I started travelling in my ZUGO’s, I’ve been breezing through final security checks. For travelling, this pair is probably the best.
Fits like a T
Your style jotter is never one who goes crazy over flip-flops because when you come right down to it and strip off the hype, slippers are just slippers, or so one thought. Thus, when I was invited to check out the new styles of flip-flops that allegedly give you a workout while you walk I was uncharacteristically curious.
More than just a fashion brand, FitFlop was designed with most people who barely have the time to go to the gym or follow a fitness regimen in mind. Former spa owner Marcia Kilgore with lecturing bio-mechanist Dr. David Cook developed a pair of footwear that will help people stay in shape while walking
The innovative Fitflops make use of the groundbreaking ‘microwobble-board’ technology used on the mid-sole. This single-fused underfoot foam with varying hardness engages the lower body muscles more than any footwear with every step. In effect, this results to shapely legs and thighs, and even firmer derriere. Additionally, they also force your legs and feet to align naturally, resulting to an increased speed of movement thereby working out the calf muscles.
What’s most interesting about Fitflops however is that it allegedly eases out different sorts of back pains, arthritis and knee problems. I have none of these conditions but a day of walking in these comfortable slippers proved the point. I am quite particular about daily footwear since I get pains in the sole of my feet after doing errands or even just going up and down my workrooms in the wrong pair. I have more than a dozen pairs of sneakers yet I have a favorite pair, which I’ve almost worn to tatters and surprisingly I liked my Fitflops after just an hour of walking in them. There was no pain at the end of the day either.
These gold pair that I wear now are not in the forefront of fashion but boy, are they comfortable!
Fitflop is available in Res|Toe|Run (Trinoma, Galleria, Gateway and Ayala Cebu), Shoe Salon, The Spa, Bratpack, ROX, Chimes Specialty Store – Davao, Bettina Boutique – Cagayan de Oro. To see this season’s styles check out www.fitflop.multiply.com
Taking Joy In The JOYA AWARDS
I managed to catch the last day of the 33rd Joya Awards at the SM Art Center and picked my favorite paintings. Having been a student of this master when I was in college, I was curious to see what an art competition named after him embodies.
Uzi Emperado, one of the finalists personally opened the gallery on its last day to show your art jotter the collection.
Created in 1976 mainly with the help of the late National Artist Jose Joya who was then the Dean of the College of Fine Arts in Diliman , The Jose Joya Awards is a commitment to the proliferation of the Fine Arts. The University of the Philippines, Visayas Cebu College (UPVCC) Fine Arts Program was the foremost formal Fine Arts school outside Luzon and was recipient of Joya’s noble efforts. The Jose Joya Awards plays a major role in generating art and culture awareness among Cebuano students and serves as good ground for training young artists on the technicalities of mounting an art exhibition. All winning student-artists receive cash prizes and medals for their achievements while their artworks become property of UPVCC.
The winning work this year is called “Here, The Fountain Flows” by 20 year old, Carlo Mendoza. To this jotter, this mixed media piece captures Cebuano Pop Art beautifully. The artist superimposed digitally manipulated images on a wooden box painted with gradations of light ochre green and the ethereal blue. “If you look beyond the visual and go deeper into the painting’s meaning you’ll get the title. Despite difficulties one has to learn to flow with changes to accomplish great things,” reveals this year’s winner.





























