Fits like a T

Your style jotter is never one who goes crazy over flip-flops because when you come right down to it and strip off the hype, slippers are just slippers, or so one thought. Thus, when I was invited to check out the new styles of flip-flops that allegedly give you a workout while you walk I was uncharacteristically curious.

More than just a fashion brand, FitFlop was designed with most people who barely have the time to go to the gym or follow a fitness regimen in mind. Former spa owner Marcia Kilgore with lecturing bio-mechanist Dr. David Cook developed a pair of footwear that will help people stay in shape while walking

The innovative Fitflops make use of the groundbreaking ‘microwobble-board’ technology used on the mid-sole. This single-fused underfoot foam with varying hardness engages the lower body muscles more than any footwear with every step. In effect, this results to shapely legs and thighs, and even firmer derriere. Additionally, they also force your legs and feet to align naturally, resulting to an increased speed of movement thereby working out the calf muscles.

What’s most interesting about Fitflops however is that it allegedly eases out different sorts of back pains, arthritis and knee problems. I have none of these conditions but a day of walking in these comfortable slippers proved the point. I am quite particular about daily footwear since I get pains in the sole of my feet after doing errands or even just going up and down my workrooms in the wrong pair. I have more than a dozen pairs of sneakers yet I have a favorite pair, which I’ve almost worn to tatters and surprisingly I liked my Fitflops after just an hour of walking in them. There was no pain at the end of the day either.

These gold pair that I wear now are not in the forefront of fashion but boy, are they comfortable!

Fitflop is available in Res|Toe|Run (Trinoma, Galleria, Gateway and Ayala Cebu), Shoe Salon, The Spa, Bratpack, ROX, Chimes Specialty Store – Davao, Bettina Boutique – Cagayan de Oro. To see this season’s styles check out www.fitflop.multiply.com